Search Engines are constantly on the "look out" for freshly written content that has been submitted online. So how do you come up with ideas for your next article? Here are several suggestions that may help...
* Hang out in online forums. Watch what people are talking about. Look at the questions they are asking. The topics that are bringing the greatest number of visitors would make for an excellent article.
* Take a look at what information is being broadcast on TV, radio, newspapers, and online. This information is usually a hot topic.
* Read blogs. What are people posting about? What kind of comments are they leaving? What questions do they have? Blogs are the hot internet marketing medium right now and you can literally find them everywhere on any topic. This is an excellent source for your next article idea.
* Survey your current customers or website visitors. Ask them what kind of article they would like to see in your next ezine or published on your website.
* Check bookstores online. What are the top sellers? This can be a good way to come up with an article that catches the attention of what people are reading.
* Be seasonal. Write about what is going on that time of year. Holidays, festivals, sports, graduations, etc. all make for an article that someone will want to read.
* Write an article about a current fad. There is always something that is hot at the time and could make for interesting reading from you.
* Keep track of what your customers and prospects are asking you. If you get an email or phone call with a question this may make for a good article. Others may have the same question, but are afraid to ask it.
* Start a swipe file on what others are writing about. If it is of interest to you it will probably be of interest to others. Never plagiarize the work of others, but you can certainly get good ideas this way. The biggest benefit of a swipe file is having it handy to refer back to over and over whenever you are ready to write your article and are not sure what you want to write about.
Tuesday, November 28, 2006
You Need the Amazing Power of Articles to Become Successful Online
You will miss out on a goldmine of potential buyers if you do not…
You need an all-in-one kit that:
1. Allows you to be in total control of operations
2. Countermands the ever-changing search engine vagaries
3. Outstrips all other forms of web promotion
4. Constitutes the ultimate weapon in viral marketing
5. Exerts infinite influence on article exposure
6. Produces an ever-increasing stream of links
7. Builds lists of pre-qualified prospects
8. Works for any niche opportunity
9. Taps into a goldmine of browsing buyers
10. Attracts incremental sales
11. Grows your business at zero cost
12. Has the power to make you famous online
But you need more than points 1-12…
You need to learn…
* How to research the topic before you write your article
* How to use keywords and phrases to stimulate interest
* How to use magnetic verbs to trigger impulse buying
* How to command the reader's subconscious
* How to use subheads to catch quick readers
* How to create mental movies in the prospect's mind
* How to educate, inform, and motivate the reader
* How to address the WIIFM questions on everyone's lips
* How to think like the people you want to influence
* Why simple words and short sentences work best
* How to develop the power of speaking with authority
* How to avoid over-egging the clichés
* How to paint word pictures that drive visitors in hoards to your website
* How to craft articles that zing like bullets shot from a bell
But even all that isn’t enough…
You also need to learn…
* How to write editorials; not ad copy
* Why you must be totally truthful in your claims
* How to start with an eye-grabbing headline
* How to fire your biggest gun in the first sentence
* Why you must fire the next biggest in the next 2 sentences
* How to roll out the remaining text on in crisp chunky paragraphs
* How to break it up with occasional subheads
* How to keep your dialogue conversational
* Why you must restrict the word count to acceptable limits
* Why your resource box is the catalyst to successful article distribution
* How to choose your core keywords
* How to prepare the ‘description’ copy
* How to become accepted as an expert article author
And when you’ve learned all this you will discover that…
1. Articles do outstrip all other forms of web promotion
2. Articles do constitute the ultimate weapon in viral marketing
3. Articles do exercise an infinite influence in product exposure
4. Articles do create an ever-growing stream of links back to your website
5. Articles do continue to work irrespective of the search engines
6. Articles do build lists of pre-qualified prospects
7. Articles work for any niche opportunity
8. Articles do tap into a goldmine of browsing buyers
9. Articles do attract incremental sales
10. Articles do grow business at zero-cost
11. Articles do have the power to make you famous online
You need an all-in-one kit that:
1. Allows you to be in total control of operations
2. Countermands the ever-changing search engine vagaries
3. Outstrips all other forms of web promotion
4. Constitutes the ultimate weapon in viral marketing
5. Exerts infinite influence on article exposure
6. Produces an ever-increasing stream of links
7. Builds lists of pre-qualified prospects
8. Works for any niche opportunity
9. Taps into a goldmine of browsing buyers
10. Attracts incremental sales
11. Grows your business at zero cost
12. Has the power to make you famous online
But you need more than points 1-12…
You need to learn…
* How to research the topic before you write your article
* How to use keywords and phrases to stimulate interest
* How to use magnetic verbs to trigger impulse buying
* How to command the reader's subconscious
* How to use subheads to catch quick readers
* How to create mental movies in the prospect's mind
* How to educate, inform, and motivate the reader
* How to address the WIIFM questions on everyone's lips
* How to think like the people you want to influence
* Why simple words and short sentences work best
* How to develop the power of speaking with authority
* How to avoid over-egging the clichés
* How to paint word pictures that drive visitors in hoards to your website
* How to craft articles that zing like bullets shot from a bell
But even all that isn’t enough…
You also need to learn…
* How to write editorials; not ad copy
* Why you must be totally truthful in your claims
* How to start with an eye-grabbing headline
* How to fire your biggest gun in the first sentence
* Why you must fire the next biggest in the next 2 sentences
* How to roll out the remaining text on in crisp chunky paragraphs
* How to break it up with occasional subheads
* How to keep your dialogue conversational
* Why you must restrict the word count to acceptable limits
* Why your resource box is the catalyst to successful article distribution
* How to choose your core keywords
* How to prepare the ‘description’ copy
* How to become accepted as an expert article author
And when you’ve learned all this you will discover that…
1. Articles do outstrip all other forms of web promotion
2. Articles do constitute the ultimate weapon in viral marketing
3. Articles do exercise an infinite influence in product exposure
4. Articles do create an ever-growing stream of links back to your website
5. Articles do continue to work irrespective of the search engines
6. Articles do build lists of pre-qualified prospects
7. Articles work for any niche opportunity
8. Articles do tap into a goldmine of browsing buyers
9. Articles do attract incremental sales
10. Articles do grow business at zero-cost
11. Articles do have the power to make you famous online
Effective Internet Marketing Strategy Writing And Submitting Original Articles
Using the right keywords and phrases in original articles and submitting them to article directories has become one of the most profitable ways for internet marketing and advertising today.
Are you using this internet marketing and advertising strategy?You may be missing the opportunity of extra profits on the internet marketing table by not utilizing this effective strategy.
This is one of the many reasons writing original quality content articles is now the latest marketing buzz online today.
The two basics that you can combine to really power a successful website. Content and Website Back Links.
You already know that right?You've heard that Content Is King right?Are you writing articles and submitting them using such services as SubmitYourArticle and Article Marketer?Many internet marketing pro’s have been writing articles for many years. They already know the value of original quality content and using the right keywords will drive targeted traffic to their websites from the search engines and article directories.
So why don’t all internet marketing business owners write and submit articles for their internet marketing strategy today?The simple answer is, that it takes time to write articles, submit them and get targeted traffic to your websites.
Another reason, is that writing articles can remind us of school research papers, essays and reports that can be a deep negative anchor in the subconscious mind for many of us.
Did you really enjoy writing when you were in school?If your answer is yes, you have an advantage because about 95% of internet business owners don't use this effective marketing strategy.
Imagine how much opportunity there is for you because of this simple fact.
Only about 5% of all marketers are taking advantage of this internet marketing strategy and internet advertising.
Many marketers are using this strategy to make money online on the front and backend writing and submitting articles.
Why do you think many marketing sites want fresh, quality, original keyword rich content articles?The website owner can have an article with keywords that relate to their website content. This helps their websites page rank when indexed by the search engines.
Think about this for a moment. Imagine taking advantage of a work at home opportunity, marketing from both sides of the sales coin with 3 simple steps.
3 Easy Steps For Writing Original Content With Keywords
1.) You write quality original content, keyword/phrase rich articles, with links to your website in the resource box.
2.) You build a website or web page with targeted keyword/phrase rich original content for the targeted traffic that originates from your articles.
3.) You have your site or sites targeted from your keyword/phrase original content articles when visitors looking for more information arrive.
A Win-Win Situation For Everyone Involved.
The person looking for quality content and information.
The person writing the original content articles.
The person with the quality original content website.
Internet marketing business owners who incorporate keywords/phrases with writing articles, can make money online if done properly with this internet marketing strategy.
An Overview Of Keyword/Phrase Research And Writing Articles.
There are 3 keys to internet marketing success writing articles and using keywords and phrases.
1.) Keyword Research. Find popular subjects and keywords/phrases, using a keyword selector and suggestion tool by Overture and 7Search.
2.) Writing Articles. Write original content with keywords from your research.
3.) Quality Content Site. Build a quality content site incorporated with the target subject and keywords/phrases of your articles and website.
Writing and submitting original articles and using keywords for your internet marketing strategy can be a very effective way to build profits over the long term.
For building long term successHealth Fitness Articles, there’s very little you can do that will give you near the same results online today for long term business growth. Writing and submitting articles provides an effective way to drive targeted traffic to your sites for many years to come.
Are you using this internet marketing and advertising strategy?You may be missing the opportunity of extra profits on the internet marketing table by not utilizing this effective strategy.
This is one of the many reasons writing original quality content articles is now the latest marketing buzz online today.
The two basics that you can combine to really power a successful website. Content and Website Back Links.
You already know that right?You've heard that Content Is King right?Are you writing articles and submitting them using such services as SubmitYourArticle and Article Marketer?Many internet marketing pro’s have been writing articles for many years. They already know the value of original quality content and using the right keywords will drive targeted traffic to their websites from the search engines and article directories.
So why don’t all internet marketing business owners write and submit articles for their internet marketing strategy today?The simple answer is, that it takes time to write articles, submit them and get targeted traffic to your websites.
Another reason, is that writing articles can remind us of school research papers, essays and reports that can be a deep negative anchor in the subconscious mind for many of us.
Did you really enjoy writing when you were in school?If your answer is yes, you have an advantage because about 95% of internet business owners don't use this effective marketing strategy.
Imagine how much opportunity there is for you because of this simple fact.
Only about 5% of all marketers are taking advantage of this internet marketing strategy and internet advertising.
Many marketers are using this strategy to make money online on the front and backend writing and submitting articles.
Why do you think many marketing sites want fresh, quality, original keyword rich content articles?The website owner can have an article with keywords that relate to their website content. This helps their websites page rank when indexed by the search engines.
Think about this for a moment. Imagine taking advantage of a work at home opportunity, marketing from both sides of the sales coin with 3 simple steps.
3 Easy Steps For Writing Original Content With Keywords
1.) You write quality original content, keyword/phrase rich articles, with links to your website in the resource box.
2.) You build a website or web page with targeted keyword/phrase rich original content for the targeted traffic that originates from your articles.
3.) You have your site or sites targeted from your keyword/phrase original content articles when visitors looking for more information arrive.
A Win-Win Situation For Everyone Involved.
The person looking for quality content and information.
The person writing the original content articles.
The person with the quality original content website.
Internet marketing business owners who incorporate keywords/phrases with writing articles, can make money online if done properly with this internet marketing strategy.
An Overview Of Keyword/Phrase Research And Writing Articles.
There are 3 keys to internet marketing success writing articles and using keywords and phrases.
1.) Keyword Research. Find popular subjects and keywords/phrases, using a keyword selector and suggestion tool by Overture and 7Search.
2.) Writing Articles. Write original content with keywords from your research.
3.) Quality Content Site. Build a quality content site incorporated with the target subject and keywords/phrases of your articles and website.
Writing and submitting original articles and using keywords for your internet marketing strategy can be a very effective way to build profits over the long term.
For building long term successHealth Fitness Articles, there’s very little you can do that will give you near the same results online today for long term business growth. Writing and submitting articles provides an effective way to drive targeted traffic to your sites for many years to come.
Online Articles Should Have Seven Words Or Less In The Title
Online articles are different from print articles in many important respects. They need to be keyword optimized to be found by more readers, for example. They need to be shorter, to fit the space requirements and short attention spans of the internet world. They need to not only satisfy the reader, but to get the reader to click through to the web sites they are written to promote.
There are "rules," then, that you need to follow to maximize the effectiveness of your online articles. Break them, and you reduce the odds of turning your articles into streams of traffic and income. But not always. Here are some instances when breaking the rules is the smart thing to do.
Online Articles - Breaking The Rules
The Rule: 3 to 7 words in the title.
Short titles format better, and are often "punchier." That is, they grab attention better. The fact that you are reading this article tells us that an eleven-word title can also grab attention. A title should have a decent keyword in it, indicate what the article is about, and be catchy. If it takes more than seven words to do this effectively, break the rule! Shorter words may help if you have ten of them, though.
The Rule: Primary keyword in the title.
This makes it easier for people to find the article in the search engines. When should you break this rule? When you have already targeted the primary keywords for a topic in other articles, and you have more to write. In other words, if you have already written articles using the keywords "skydiving," and "skydiving safety," and any other good related keywords, you can go for a purely "catchy" title on the next article.
"My Parachute Didn't Open" may not contain good keywords, but it will certainly catch the attention of anyone browsing the directories where you have posted the article. This can mean additional traffic to your web site, in addition to that which comes from your optimized articles.
The Rule: Keyword in the "anchor text."
The idea here is to link to your site using keywords you want to optimize the site for. This is generally a good idea, but there are two reasons to break this rule. First, if you don't have the full URL (starting with http://) of the site there, it is likely that some publishers will screw up your link. An article without a link to your web site won't help you much. Second, if the keyword is already in the URL, you are all set. For example, 999ideas.com is already optimizing for "ideas" just by making a link of the URL.
The Rule: Short articles.
Short articles (300 to 800 words) are more likely to be published by others. They are also more suited to the short attention spans online. If your article really needs 1300 words to reasonably cover the topic - break the rule! Know that it will be less likely to be published on other sites, but it will be there for readers in the article directories that you submit it to - at least those that allow longer articles.
Another way to approach this problem, is to split the article into two parts. Post the first part in directories, noting that the article continues on your web site (link to that page in the resource box). This will almost guarantee that it won't be published much, but on the other hand, if it a good article, finishing it is a very compelling reason for readers to click through to your web site.
There are other article-writing rules that can be profitably broken at times. For example, you normally want an article to generate as much traffic as possible for your site, but the nature of that traffic matters too, right? Perhaps getting less traffic, but traffic that is full of buyers, is better. You can see that knowing the reasons for the rules helps you know when to break them. The bottom line when writing online articles? Do what works. If it helps you get more income - break those rules
There are "rules," then, that you need to follow to maximize the effectiveness of your online articles. Break them, and you reduce the odds of turning your articles into streams of traffic and income. But not always. Here are some instances when breaking the rules is the smart thing to do.
Online Articles - Breaking The Rules
The Rule: 3 to 7 words in the title.
Short titles format better, and are often "punchier." That is, they grab attention better. The fact that you are reading this article tells us that an eleven-word title can also grab attention. A title should have a decent keyword in it, indicate what the article is about, and be catchy. If it takes more than seven words to do this effectively, break the rule! Shorter words may help if you have ten of them, though.
The Rule: Primary keyword in the title.
This makes it easier for people to find the article in the search engines. When should you break this rule? When you have already targeted the primary keywords for a topic in other articles, and you have more to write. In other words, if you have already written articles using the keywords "skydiving," and "skydiving safety," and any other good related keywords, you can go for a purely "catchy" title on the next article.
"My Parachute Didn't Open" may not contain good keywords, but it will certainly catch the attention of anyone browsing the directories where you have posted the article. This can mean additional traffic to your web site, in addition to that which comes from your optimized articles.
The Rule: Keyword in the "anchor text."
The idea here is to link to your site using keywords you want to optimize the site for. This is generally a good idea, but there are two reasons to break this rule. First, if you don't have the full URL (starting with http://) of the site there, it is likely that some publishers will screw up your link. An article without a link to your web site won't help you much. Second, if the keyword is already in the URL, you are all set. For example, 999ideas.com is already optimizing for "ideas" just by making a link of the URL.
The Rule: Short articles.
Short articles (300 to 800 words) are more likely to be published by others. They are also more suited to the short attention spans online. If your article really needs 1300 words to reasonably cover the topic - break the rule! Know that it will be less likely to be published on other sites, but it will be there for readers in the article directories that you submit it to - at least those that allow longer articles.
Another way to approach this problem, is to split the article into two parts. Post the first part in directories, noting that the article continues on your web site (link to that page in the resource box). This will almost guarantee that it won't be published much, but on the other hand, if it a good article, finishing it is a very compelling reason for readers to click through to your web site.
There are other article-writing rules that can be profitably broken at times. For example, you normally want an article to generate as much traffic as possible for your site, but the nature of that traffic matters too, right? Perhaps getting less traffic, but traffic that is full of buyers, is better. You can see that knowing the reasons for the rules helps you know when to break them. The bottom line when writing online articles? Do what works. If it helps you get more income - break those rules
Correct Formatting Maximizes Effectiveness of Online Articles
For online marketers, the difference between creating a widely-read article and one that ends up in a publisher’s reject pile is often rooted in the principles of correct formatting and savvy writing. Therefore, before developing an article designed to enhance your online presence, you should familiarize yourself with few principles of online publishing. Indeed, knowing how to how to format and write a successful article will help to ensure your publication reaches the largest audience and maximizes your business’ presence.
Tip #1: Create a Powerful Title
Headlines are critical determinants of how widely read an article will be. Online, titles are important because readers typically find articles through search engines which, in turn, locate articles largely by way of titles. Therefore, use correct formatting to develop a powerful title that captures the keyword of your article in its first three to five words.
For example, if your article is about ten ways to have a great family vacation on a low budget, consider a title such as: “Low Budget Family Vacations – Ten Ways to Have a Great Time for Less,” instead of “ Ten Ways to Have a Fun, Low Budget Family Vacation.” The first, more powerful example has the most important words- “low budget family vacations” - at the beginning of the line, the location where search engines will most easily find them.
Tip #2: Create an Article Instead of an Ad
Your article should be an informative, useful, well-written piece that simultaneously serves as a showcase for your strengths and expertise in your field. It should not be an advertisement. In fact, publishers will likely reject an article that reads too much like an ad, or includes too many promotional references to the author’s website. Correct formatting, then, requires that you simply include a reference to your URL in the resource box at the end of the article rather than directly into the body itself.
Tip #3: Understand the Rules of Submission
Online directories will often reject articles which do not follow their submission rules. Some e-zines and newsletters accept articles with word counts in the thousands, but the optimal article length is somewhere between 400 and 800 words. You want people to read your whole article, so keep it concise and focused.
Many e-zines require authors to format their own pieces in HTML, so it’s a good idea to acquire some basic HTML skills. That way, you can include basic text styles and follow the correct formatting procedure for whatever e-zine or directory to which you are submitting.
Lastly, make sure you proofread your article for clarity, grammar, spelling and correct formatting. Correct formatting of article marketing helps build your reputation, too, as the quality of your work is extremely important.
Tip #4: Utilize the Resource Box.
The resource box is an essential tool of article marketing. It is a short paragraph at the end of your article where you present yourself, your company and, most importantly, your URL.
Generally, correct formatting of a resource box calls for the author to give his or her name first, and then explain in a few sentences what services his or her enterprise offers. This is a pitch, but many article directories and marketing experts suggest keeping it from sounding like a “hard sell.” Again, publishers will reject articles with “abusive” resource boxes such as those which are either too long or ad-like, or rife with links to websites with no relevance to the article topic.
There are different schools of thought regarding other elements to include in the resource box, such as direct contact information or a free offer. However, as long as you adhere to correct formatting principles, you can be somewhat inventive.
Online marketing through article submissions is a critical component of many website marketing strategies. Understanding the rules governing correct formatting of online submissions, though, is critical to maximizing the effectiveness of your marketing strategy.
Tip #1: Create a Powerful Title
Headlines are critical determinants of how widely read an article will be. Online, titles are important because readers typically find articles through search engines which, in turn, locate articles largely by way of titles. Therefore, use correct formatting to develop a powerful title that captures the keyword of your article in its first three to five words.
For example, if your article is about ten ways to have a great family vacation on a low budget, consider a title such as: “Low Budget Family Vacations – Ten Ways to Have a Great Time for Less,” instead of “ Ten Ways to Have a Fun, Low Budget Family Vacation.” The first, more powerful example has the most important words- “low budget family vacations” - at the beginning of the line, the location where search engines will most easily find them.
Tip #2: Create an Article Instead of an Ad
Your article should be an informative, useful, well-written piece that simultaneously serves as a showcase for your strengths and expertise in your field. It should not be an advertisement. In fact, publishers will likely reject an article that reads too much like an ad, or includes too many promotional references to the author’s website. Correct formatting, then, requires that you simply include a reference to your URL in the resource box at the end of the article rather than directly into the body itself.
Tip #3: Understand the Rules of Submission
Online directories will often reject articles which do not follow their submission rules. Some e-zines and newsletters accept articles with word counts in the thousands, but the optimal article length is somewhere between 400 and 800 words. You want people to read your whole article, so keep it concise and focused.
Many e-zines require authors to format their own pieces in HTML, so it’s a good idea to acquire some basic HTML skills. That way, you can include basic text styles and follow the correct formatting procedure for whatever e-zine or directory to which you are submitting.
Lastly, make sure you proofread your article for clarity, grammar, spelling and correct formatting. Correct formatting of article marketing helps build your reputation, too, as the quality of your work is extremely important.
Tip #4: Utilize the Resource Box.
The resource box is an essential tool of article marketing. It is a short paragraph at the end of your article where you present yourself, your company and, most importantly, your URL.
Generally, correct formatting of a resource box calls for the author to give his or her name first, and then explain in a few sentences what services his or her enterprise offers. This is a pitch, but many article directories and marketing experts suggest keeping it from sounding like a “hard sell.” Again, publishers will reject articles with “abusive” resource boxes such as those which are either too long or ad-like, or rife with links to websites with no relevance to the article topic.
There are different schools of thought regarding other elements to include in the resource box, such as direct contact information or a free offer. However, as long as you adhere to correct formatting principles, you can be somewhat inventive.
Online marketing through article submissions is a critical component of many website marketing strategies. Understanding the rules governing correct formatting of online submissions, though, is critical to maximizing the effectiveness of your marketing strategy.
How your online business can generate loads of free traffic from articles
By the time the online business owner is through with paying to establish their new business, there is hardly any cash left for the most important task that has to be undertaken by every brand new enterprise, which is advertising to generate leads and ultimately badly needed customers and clients for the new online business to take off.
It gets worse because many people, who launch online businesses like joining lucrative affiliate programs, do so without spending any money and also expect to succeed without ever having to reach for their wallets.
And even if the online business entrepreneur were to have a generous advertising budget for their brand new online business, most of the initial efforts would mostly end up being a waste. This is because in most cases the entrepreneur will not know enough about the business at this stage.
The answer to both situations is posting free articles all over the net with a well written resource box that has all the information to help lead loads of traffic to your site.
Posting articles has taught me a lot about what works and what does not work. I must admit that it continues to be both an entertaining as well as a highly profitable experience for me. And it can be for any online business entrepreneur. All it requires is that you ensure that you install a meter on your web site or blog to carefully track the traffic that you are attracting with your articles.
Then you must really be prepared to test and test and test again. Even when you start to experience some minor successes with your articles, that is in fact the time you should increase the number of tests you are carrying out with your free articles marketing campaign.
Tests teach you a lot and with each new test you introduce, you learn something new and valuable that you can use to improve your business even more.
And what is more, when you have found a way to build up your opt-in email list as you go along (this can easily be done by offering some valuable information or e-course available only via email) you will actually be growing your client data base. Growing the list of your prospects and clients whom you can email regular updates to later is extremely important.
It is important to ensure that your articles are both interesting and useful to your target market. Avoid any sales letter-approach here. In fact the more you sound like an expert genuinely out to help, the more successful your articles marketing campaign will be.
You can of course find loads of valuable information on how to write articles (even if you are not a writer) and where to post them at my blog. See the resource box of this article for the address.
It gets worse because many people, who launch online businesses like joining lucrative affiliate programs, do so without spending any money and also expect to succeed without ever having to reach for their wallets.
And even if the online business entrepreneur were to have a generous advertising budget for their brand new online business, most of the initial efforts would mostly end up being a waste. This is because in most cases the entrepreneur will not know enough about the business at this stage.
The answer to both situations is posting free articles all over the net with a well written resource box that has all the information to help lead loads of traffic to your site.
Posting articles has taught me a lot about what works and what does not work. I must admit that it continues to be both an entertaining as well as a highly profitable experience for me. And it can be for any online business entrepreneur. All it requires is that you ensure that you install a meter on your web site or blog to carefully track the traffic that you are attracting with your articles.
Then you must really be prepared to test and test and test again. Even when you start to experience some minor successes with your articles, that is in fact the time you should increase the number of tests you are carrying out with your free articles marketing campaign.
Tests teach you a lot and with each new test you introduce, you learn something new and valuable that you can use to improve your business even more.
And what is more, when you have found a way to build up your opt-in email list as you go along (this can easily be done by offering some valuable information or e-course available only via email) you will actually be growing your client data base. Growing the list of your prospects and clients whom you can email regular updates to later is extremely important.
It is important to ensure that your articles are both interesting and useful to your target market. Avoid any sales letter-approach here. In fact the more you sound like an expert genuinely out to help, the more successful your articles marketing campaign will be.
You can of course find loads of valuable information on how to write articles (even if you are not a writer) and where to post them at my blog. See the resource box of this article for the address.
Low-Cost Home Based Business Advertising - Give a Little, Get a Lot
Starting out in your home based business can be a time of strict budgeting. Many new home based business owners find it difficult to discover low-cost home based business advertising, but it does exist - right under their noses. So how do you sniff out those low-cost home based business advertising opportunities to which you don't have to give much money but you get an amazing return?
First, look to search engines to boost your business and is a great method for low-cost home based business advertising. Registering your business in the major search engines is imperative to building your business. Most people who go looking for something on the internet seek out Google, AltaVista, and Yahoo! to find a business, so for a small fee, your low-cost home based business advertising on these widely used search engines exposes you to millions of consumers.
Beyond the large search engines, another great low-cost home based business advertising opportunity involves pay-per-click engines. You can check out applicable keywords and a search count of those keywords throughout various search engines. Then you can compare the cost of bidding on those keywords. The pay-per-click method is a great way for low-cost home based business advertising as long as you track your sales from the engines in order to make sure you are adjusting your bids for the best return possible.
You also can create and publish an opt-in newsletter for low-cost home based business advertising. The great part about creating this newsletter, as people will sign up and subscribe to the newsletter, so you know they are already interested in what you have to offer. By using the newsletter as a low-cost home based business advertising outlet, you can reach a ready-made consumer group.
Another method of low-cost home based business advertising involves exchanging links with other websites. By finding other sites that your consumers may frequent and brokering an exchange or placing an advertisement on the page, you can gain low-cost home based business advertising through both the websites and the increased ranking on the major search engines.
Advertising locally and in e-zines is a proven method for low-cost home based business advertising. Placing an ad in a phone book or local newspaper is not very expensive, and they reach a wide number of people. E-zines are becoming more popular among readers, so the low-cost home based business advertising in e-zines will continue to gain you exposure.
Even if your business is on a budget, it is not hard to find low-cost home based business advertising on the internet and even in print media. Always remember that you are the best and the lowest of the low-cost home based business advertising options available. Be willing to market your business wherever and whenever the opportunity arises. Otherwise, keep your eyes open for low-cost home based business advertising options as they become available to you.
Hopefully this articles has proven useful to you. Download my Free E-Book and receive valuable tips, strategies and techniques designed to grow a successful Home Based Business. Receive The Free Quick Start Workbook.
Copyright © Charles Fuchs is an established online marketer who specializes in helping people start their very own Home Based Business. He has also created dozens of articles such as MLM Leads and Make Money Online.
I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way
First, look to search engines to boost your business and is a great method for low-cost home based business advertising. Registering your business in the major search engines is imperative to building your business. Most people who go looking for something on the internet seek out Google, AltaVista, and Yahoo! to find a business, so for a small fee, your low-cost home based business advertising on these widely used search engines exposes you to millions of consumers.
Beyond the large search engines, another great low-cost home based business advertising opportunity involves pay-per-click engines. You can check out applicable keywords and a search count of those keywords throughout various search engines. Then you can compare the cost of bidding on those keywords. The pay-per-click method is a great way for low-cost home based business advertising as long as you track your sales from the engines in order to make sure you are adjusting your bids for the best return possible.
You also can create and publish an opt-in newsletter for low-cost home based business advertising. The great part about creating this newsletter, as people will sign up and subscribe to the newsletter, so you know they are already interested in what you have to offer. By using the newsletter as a low-cost home based business advertising outlet, you can reach a ready-made consumer group.
Another method of low-cost home based business advertising involves exchanging links with other websites. By finding other sites that your consumers may frequent and brokering an exchange or placing an advertisement on the page, you can gain low-cost home based business advertising through both the websites and the increased ranking on the major search engines.
Advertising locally and in e-zines is a proven method for low-cost home based business advertising. Placing an ad in a phone book or local newspaper is not very expensive, and they reach a wide number of people. E-zines are becoming more popular among readers, so the low-cost home based business advertising in e-zines will continue to gain you exposure.
Even if your business is on a budget, it is not hard to find low-cost home based business advertising on the internet and even in print media. Always remember that you are the best and the lowest of the low-cost home based business advertising options available. Be willing to market your business wherever and whenever the opportunity arises. Otherwise, keep your eyes open for low-cost home based business advertising options as they become available to you.
Hopefully this articles has proven useful to you. Download my Free E-Book and receive valuable tips, strategies and techniques designed to grow a successful Home Based Business. Receive The Free Quick Start Workbook.
Copyright © Charles Fuchs is an established online marketer who specializes in helping people start their very own Home Based Business. He has also created dozens of articles such as MLM Leads and Make Money Online.
I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way
get the money you always wanted
I've always been fascinated by "anti-marketing", and how powerful its effect can be if done properly, so when I stumbled upon The Rich Jerk salesletter, I was immediately intrigued.
I'll admit, I'm one of those people who *never* reads a salesletter when I am considering buying something (I do read them when researching techniques, but that's another story), but from the moment I read The Rich Jerk's headline, I couldn't keep from reading the entire thing. Sure, in the back of my brain, I was telling myself that I was only reading it from a research perspective, and that I had no intention of actually purchasing the book. However, by the time I was halfway through the salesletter, I absolutely HAD to buy the ebook. Even if it was just the same rehashed old stuff, this guy deserved my money just for the education (and entertainment!) I got from his salesletter. My point here is that anti-marketing works very well if done right, and The Rich Jerk has done it extremely right
However, after reading the book, I'm pleasantly suprised! The Rich Jerk does indeed contain information that WILL assist you in making more money online...
His writing style is easy to follow, and perfectly understandable if you've been around the internet for a short time, but it is definately not for complete newbies (he does not, for example, take you step by step through registering a domain name or obtaining web hosting) - if you feel like you need any amount of hand-holding, this ebook is not for you.
In the first chaper, entitled "Creating an Affiliate Website that Sells Like Crazy", he covers building affiliate websites to earn commissions from the sales of other people's products. He starts by listing 13 affiliate sites and ranks them as "must join", "maybe join", and "join if [you are] bored". Once you've selected a product to sell, he goes through six specific writing strategies to use on your affiliate site to hook the reader and get them to click through on your affiliate link. He then gives you a complete sample "sales letter" (it's more like an article) with all of his strategies at work.
The third section in chaper one discusses offering rebates to your customers, but it's not just the same old "buy from me and I'll give you part of my affiliate fee back". Rich Jerk delves into specific ways to do refunds that will increase your bottom line as opposed to simply offering a rebate.
In the final section of chaper one, Rich Jerk writes about setting up pay-per-lead sites, where you get paid $10 or so for each person who provides you with his or her information (which you then pass on to a company which pays you for the lead.) I found this section to be a bit light on content, although there is enough there to get his point across. I think this is a technique that has not been explored very deeply by any of the mainstream internet marketing channels, and one that warrants further research.
Chapter Two of The Rich Jerk goes into being a traffic middleman, and he reveals just how much money can be made by doing this. I have to be honest with you, this chapter alone is well worth the price of the ebook - you can easily use this chapter to make well more than the price of the ebook in just a few days - all it takes is a little time and action on your part. The funny thing is that it's one of those things that, when you read it, you're going to smack yourself on the forehead and think to yourself "Duh! I'm an idiot!"... at least that's the reaction I had
The Rich Jerk also discusses unique ways to use PPC ads to drive more traffic from them - more of his Anti-marketing at work here. Using the writing techniques he discusses in Chapter One, you can create anti-marketing PPC ads that I'd say will get quite a few clicks. He even gives specific examples of his techniques at work, with Before and After examples (his after examples are sometimes funny, and sometimes just plain silly, but you'll understand exactly why they pull so well as soon as you read them.) To finish up the section on PPC advertising, he reminds you that popups are not allowed on landing pages, but that you can use DHTML popups, and he even gives you the code to make them.
Chapter Three of The Rich Jerk is all about Search Engine Optimization. He starts the chapter off by showing us one of his websites that has multiple number one rankings in Google for very competetive keywords - proof that his strategies work. The first section is called "Inbound Links", and goes into detail where and how to get inbound links to your website(s). Included is a list of 40 free and paid directories with significant PageRank, and a discussion on buying inbound links, including exactly how to set up your inbound links (hint: don't use the same text for every link!) Other inbound linking strategies he covers are using signature lines in forum posts, setting up blogs, and submitting articles to article directories. He doesn't go into much detail on these three techniques, but he does cover enough to explain why you'll want to take advantage of them.
After covering inbound links, The Rich Jerk discusses on-page factors that will assist your SEO efforts. These are really just the basics, and anyone who has ever researched even basic SEO will be instantly familiar with them. There is nothing ground-breaking revealed here, but it definately needs to be in the book.
The third section of this chaper discusses miscellaneous SEO techniques, a couple of which I was unfamiliar with. The Rich Jerk covers HOW to do internal site linking, and how to set up 301 redirects. He even provides the .htaccess instructions needed to accomplish this. One thing absent from this section, however, is WHY to do 301 redirects. Throughout the rest of the book, he does a very good job explaining the basic reasons for doing particular things, but in this section, he does not. I'm sure a Google search would quickly reveal the reasons why, but I think he could have covered it in just a sentence or two.
The final section of Chapter Three discusses (insert ominous music) cloaking. When I first came into the online marketing world, I noticed people talked about cloaking in hushed tones, and only in back rooms and alleys. "Don't do it!", they'd say. "You'll get banned!", others would warn. Well, the fact of the matter is that lots and lots of people who are making lots and lots of money online are cloaking. It's one of those things that everyone pretends that they don't do. The Rich Jerk gives it to us straight: "Cloaking is frowned upon by most webmasters, except for the ones who do it and make a lot of money like me." and "...the easiest way for a lazy person to get good rankings is by cloaking."
The Rich Jerk explains what cloaking is, how to do it, and how to not get caught. He also provides links to two cloaking tools - one very expensive, and one rather reasonable.
Now that The Rich Jerk has discussed the specfic strategies he uses for building websites and getting traffic to them, chapters four and five discuss selling your own products (as opposed to selling as an affiliate, which was covered in Chapter One.) Chapter Four details creating your own informational products to sell using The Rich Jerk's website building and traffic pulling techniques. Chapter Five discusses buying wholesale goods and reselling them. He warns us of the scams in the market and how not to get burned, and also gives us a list of 11 excellent wholesale sources.
Chapter Six of The Rich Jerk is "Websites you can Make Profitable Right Now", and seems to be a "what to do to get started" section. He details how to find the best products to sell at Clickbank, and then urges us to put the information in chapters one through three to work. He wraps up the chapter with a listing of websites that have made him over a million dollars (although he does not specify whether the websites themselves made him over a million dollars, or whether selling the sites, as he eventually did, made him over a million dollars.)
Chapter Seven lists some ways to invest your newly acquired wealth in some not-so-traditional ways. Specifically, he details currency exchange brokering and High Yield Investment Programs (HYIPs). He gives the basics about how to do these, and only lightly touches on the risks involved, but he does provide some good external resources for anyone who is interested in looking into these further.
Chapter Eight is "Quality Products/Services I Highly Recommend", where he rehashes his affiliate links from throughout the ebook.
Overall, The Rich Jerk is an excellent ebook, chock full of strategies to make money online. The book covers a wide variety of techniques, without bogging the reader down with too many details. All of the advice is sound, from the standpoint of making money, but some of his suggestions may make some people uncomfortable (he warns of this at the beginning of the book.)
People new to internet marketing should not buy it until they have mastered the basics. Intermediate marketers will find tons of excellent ideas for maximizing their income, and even advanced marketers will find a gem or two in here. As I mentioned earlier, I believe just the traffic middleman strategies are worth more than the price of admission, so I'd have to give this ebook my highest recommendation you can get his ebook
I'll admit, I'm one of those people who *never* reads a salesletter when I am considering buying something (I do read them when researching techniques, but that's another story), but from the moment I read The Rich Jerk's headline, I couldn't keep from reading the entire thing. Sure, in the back of my brain, I was telling myself that I was only reading it from a research perspective, and that I had no intention of actually purchasing the book. However, by the time I was halfway through the salesletter, I absolutely HAD to buy the ebook. Even if it was just the same rehashed old stuff, this guy deserved my money just for the education (and entertainment!) I got from his salesletter. My point here is that anti-marketing works very well if done right, and The Rich Jerk has done it extremely right
However, after reading the book, I'm pleasantly suprised! The Rich Jerk does indeed contain information that WILL assist you in making more money online...
His writing style is easy to follow, and perfectly understandable if you've been around the internet for a short time, but it is definately not for complete newbies (he does not, for example, take you step by step through registering a domain name or obtaining web hosting) - if you feel like you need any amount of hand-holding, this ebook is not for you.
In the first chaper, entitled "Creating an Affiliate Website that Sells Like Crazy", he covers building affiliate websites to earn commissions from the sales of other people's products. He starts by listing 13 affiliate sites and ranks them as "must join", "maybe join", and "join if [you are] bored". Once you've selected a product to sell, he goes through six specific writing strategies to use on your affiliate site to hook the reader and get them to click through on your affiliate link. He then gives you a complete sample "sales letter" (it's more like an article) with all of his strategies at work.
The third section in chaper one discusses offering rebates to your customers, but it's not just the same old "buy from me and I'll give you part of my affiliate fee back". Rich Jerk delves into specific ways to do refunds that will increase your bottom line as opposed to simply offering a rebate.
In the final section of chaper one, Rich Jerk writes about setting up pay-per-lead sites, where you get paid $10 or so for each person who provides you with his or her information (which you then pass on to a company which pays you for the lead.) I found this section to be a bit light on content, although there is enough there to get his point across. I think this is a technique that has not been explored very deeply by any of the mainstream internet marketing channels, and one that warrants further research.
Chapter Two of The Rich Jerk goes into being a traffic middleman, and he reveals just how much money can be made by doing this. I have to be honest with you, this chapter alone is well worth the price of the ebook - you can easily use this chapter to make well more than the price of the ebook in just a few days - all it takes is a little time and action on your part. The funny thing is that it's one of those things that, when you read it, you're going to smack yourself on the forehead and think to yourself "Duh! I'm an idiot!"... at least that's the reaction I had
The Rich Jerk also discusses unique ways to use PPC ads to drive more traffic from them - more of his Anti-marketing at work here. Using the writing techniques he discusses in Chapter One, you can create anti-marketing PPC ads that I'd say will get quite a few clicks. He even gives specific examples of his techniques at work, with Before and After examples (his after examples are sometimes funny, and sometimes just plain silly, but you'll understand exactly why they pull so well as soon as you read them.) To finish up the section on PPC advertising, he reminds you that popups are not allowed on landing pages, but that you can use DHTML popups, and he even gives you the code to make them.
Chapter Three of The Rich Jerk is all about Search Engine Optimization. He starts the chapter off by showing us one of his websites that has multiple number one rankings in Google for very competetive keywords - proof that his strategies work. The first section is called "Inbound Links", and goes into detail where and how to get inbound links to your website(s). Included is a list of 40 free and paid directories with significant PageRank, and a discussion on buying inbound links, including exactly how to set up your inbound links (hint: don't use the same text for every link!) Other inbound linking strategies he covers are using signature lines in forum posts, setting up blogs, and submitting articles to article directories. He doesn't go into much detail on these three techniques, but he does cover enough to explain why you'll want to take advantage of them.
After covering inbound links, The Rich Jerk discusses on-page factors that will assist your SEO efforts. These are really just the basics, and anyone who has ever researched even basic SEO will be instantly familiar with them. There is nothing ground-breaking revealed here, but it definately needs to be in the book.
The third section of this chaper discusses miscellaneous SEO techniques, a couple of which I was unfamiliar with. The Rich Jerk covers HOW to do internal site linking, and how to set up 301 redirects. He even provides the .htaccess instructions needed to accomplish this. One thing absent from this section, however, is WHY to do 301 redirects. Throughout the rest of the book, he does a very good job explaining the basic reasons for doing particular things, but in this section, he does not. I'm sure a Google search would quickly reveal the reasons why, but I think he could have covered it in just a sentence or two.
The final section of Chapter Three discusses (insert ominous music) cloaking. When I first came into the online marketing world, I noticed people talked about cloaking in hushed tones, and only in back rooms and alleys. "Don't do it!", they'd say. "You'll get banned!", others would warn. Well, the fact of the matter is that lots and lots of people who are making lots and lots of money online are cloaking. It's one of those things that everyone pretends that they don't do. The Rich Jerk gives it to us straight: "Cloaking is frowned upon by most webmasters, except for the ones who do it and make a lot of money like me." and "...the easiest way for a lazy person to get good rankings is by cloaking."
The Rich Jerk explains what cloaking is, how to do it, and how to not get caught. He also provides links to two cloaking tools - one very expensive, and one rather reasonable.
Now that The Rich Jerk has discussed the specfic strategies he uses for building websites and getting traffic to them, chapters four and five discuss selling your own products (as opposed to selling as an affiliate, which was covered in Chapter One.) Chapter Four details creating your own informational products to sell using The Rich Jerk's website building and traffic pulling techniques. Chapter Five discusses buying wholesale goods and reselling them. He warns us of the scams in the market and how not to get burned, and also gives us a list of 11 excellent wholesale sources.
Chapter Six of The Rich Jerk is "Websites you can Make Profitable Right Now", and seems to be a "what to do to get started" section. He details how to find the best products to sell at Clickbank, and then urges us to put the information in chapters one through three to work. He wraps up the chapter with a listing of websites that have made him over a million dollars (although he does not specify whether the websites themselves made him over a million dollars, or whether selling the sites, as he eventually did, made him over a million dollars.)
Chapter Seven lists some ways to invest your newly acquired wealth in some not-so-traditional ways. Specifically, he details currency exchange brokering and High Yield Investment Programs (HYIPs). He gives the basics about how to do these, and only lightly touches on the risks involved, but he does provide some good external resources for anyone who is interested in looking into these further.
Chapter Eight is "Quality Products/Services I Highly Recommend", where he rehashes his affiliate links from throughout the ebook.
Overall, The Rich Jerk is an excellent ebook, chock full of strategies to make money online. The book covers a wide variety of techniques, without bogging the reader down with too many details. All of the advice is sound, from the standpoint of making money, but some of his suggestions may make some people uncomfortable (he warns of this at the beginning of the book.)
People new to internet marketing should not buy it until they have mastered the basics. Intermediate marketers will find tons of excellent ideas for maximizing their income, and even advanced marketers will find a gem or two in here. As I mentioned earlier, I believe just the traffic middleman strategies are worth more than the price of admission, so I'd have to give this ebook my highest recommendation you can get his ebook
New Sources for Targeted Web Site Traffic
" New Sources for Targeted Web Site Traffic Qualified traffic is the lifeblood of any web site today, especially for ecommerce sites that are selling goods or services online. But, many media buyers and or owners of web sites are paying too much for traffic by relying on top tier PPC ("pay per click") search engines like Overture or Google's Ad Words Select programs and others.
There is a new breed of web site traffic brokers emerging in the interactive marketing world that are brokering qualified traffic to the highest bidder on a CPC ("cost per click") basis. Traffic brokers bypass tried and true business processes by flipping the business proposition 180 degrees. They don't find clients and then optimize their web site for search engines; they do it the other way around, by developing and optimizing their own domains for top tier search engines and then reselling this traffic by redirecting it to a destination of their choosing in real time.
So, is this process illegal or unethical? It's hard to say, I don't believe these processes are no more disingenuous than what's occurring with hidden "sponsorship listings" via top tier search engines, including Yahoo, MSN, LookSmart, Overture, etc. The latter are now starting to take up the lion's share of the first page on search results - these results are viewed tens of millions of times per day, with many people unaware that the results are "sponsored listings."
To muddy the digital waters even more, marketing services companies are starting to offer "trusted feed" traffic to companies who want to buy qualified traffic on a CPC ("cost per click") basis. This process is just starting to take hold in the marketplace and works by a marketing services firm contacting a prospective client and offering them "trusted feed" search engine listings on a top tier web site like MSN or LookSmart on a CPC "cost per click" basis. They (the marketing services firm) then build web site pages for their client that are based on their in-depth knowledge of what the search engines want and then submit these pages to the search engine/directory's editors who then review the sites, give the "client" a top tier listing site and then share in the CPC trusted feed revenue with the marketing services firm.
It's getting pretty murky when you start to look closely at what and how traffic originates. I don't think brokering traffic is bad or unethical as long as the web site that is the final recipient of the traffic is offering goods and services that are identical to the referring web site. And, there is a self-policing component of these types of processes - the traffic brokers want repeat business, so it is in their self interest to make sure the redirected traffic is being sent to a similar web site.
Also, "conversion rates" (the number of people taking a specific action versus the amount of traffic) are rapidly becoming the final determinant of building a sustaining relationship between the traffic brokering firm and the recipient web site. If the traffic coverts then the recipient typically wants to buy more, if not, they will move on to another source - this reinforces the self-policing aspects of the relationship.
So what do you look for if you want to start buying traffic from a web site traffic broker? Price is certainly a large factor in determining what your interest should be; most of us in the traffic brokering business typically offer keyword traffic at about a third or half of what you would pay via a trusted feed setup, or Overture or an Ad Words Select program via Google. Expect to pay more for filtered ("automotive, insurance, telecommunications") versus unfiltered ("shopping mall type of traffic") as the former has to be carefully filtered for specific keywords or keywords sets so it can be distributed to a larger number of web sites.
Next, make sure you get a 24/7 reporting capability that enables you to analyze your traffic in real time and this report should show the originating keyword traffic (keywords are always embedded in the search string). And, look carefully at your report; proxy traffic (or cached pages) should be filtered out so that there is no more than 5-10% of the total traffic - you can't get away from having some proxy traffic in this day in age, even AOL is using proxy servers. Finally, look closely at your report, the timelines should have some randomness in the sequences, if you see a traffic report with keyword traffic that is spaced very closely in terms of the timeline warning bells should go off.
There is a new breed of web site traffic brokers emerging in the interactive marketing world that are brokering qualified traffic to the highest bidder on a CPC ("cost per click") basis. Traffic brokers bypass tried and true business processes by flipping the business proposition 180 degrees. They don't find clients and then optimize their web site for search engines; they do it the other way around, by developing and optimizing their own domains for top tier search engines and then reselling this traffic by redirecting it to a destination of their choosing in real time.
So, is this process illegal or unethical? It's hard to say, I don't believe these processes are no more disingenuous than what's occurring with hidden "sponsorship listings" via top tier search engines, including Yahoo, MSN, LookSmart, Overture, etc. The latter are now starting to take up the lion's share of the first page on search results - these results are viewed tens of millions of times per day, with many people unaware that the results are "sponsored listings."
To muddy the digital waters even more, marketing services companies are starting to offer "trusted feed" traffic to companies who want to buy qualified traffic on a CPC ("cost per click") basis. This process is just starting to take hold in the marketplace and works by a marketing services firm contacting a prospective client and offering them "trusted feed" search engine listings on a top tier web site like MSN or LookSmart on a CPC "cost per click" basis. They (the marketing services firm) then build web site pages for their client that are based on their in-depth knowledge of what the search engines want and then submit these pages to the search engine/directory's editors who then review the sites, give the "client" a top tier listing site and then share in the CPC trusted feed revenue with the marketing services firm.
It's getting pretty murky when you start to look closely at what and how traffic originates. I don't think brokering traffic is bad or unethical as long as the web site that is the final recipient of the traffic is offering goods and services that are identical to the referring web site. And, there is a self-policing component of these types of processes - the traffic brokers want repeat business, so it is in their self interest to make sure the redirected traffic is being sent to a similar web site.
Also, "conversion rates" (the number of people taking a specific action versus the amount of traffic) are rapidly becoming the final determinant of building a sustaining relationship between the traffic brokering firm and the recipient web site. If the traffic coverts then the recipient typically wants to buy more, if not, they will move on to another source - this reinforces the self-policing aspects of the relationship.
So what do you look for if you want to start buying traffic from a web site traffic broker? Price is certainly a large factor in determining what your interest should be; most of us in the traffic brokering business typically offer keyword traffic at about a third or half of what you would pay via a trusted feed setup, or Overture or an Ad Words Select program via Google. Expect to pay more for filtered ("automotive, insurance, telecommunications") versus unfiltered ("shopping mall type of traffic") as the former has to be carefully filtered for specific keywords or keywords sets so it can be distributed to a larger number of web sites.
Next, make sure you get a 24/7 reporting capability that enables you to analyze your traffic in real time and this report should show the originating keyword traffic (keywords are always embedded in the search string). And, look carefully at your report; proxy traffic (or cached pages) should be filtered out so that there is no more than 5-10% of the total traffic - you can't get away from having some proxy traffic in this day in age, even AOL is using proxy servers. Finally, look closely at your report, the timelines should have some randomness in the sequences, if you see a traffic report with keyword traffic that is spaced very closely in terms of the timeline warning bells should go off.
MLM Lead Generation Secrets
Have you ever wondered what the secret to MLM Lead Generation is? If so, you're not alone. In fact, MLM lead generation, and lead brokering is one of the most lucrative businesses on the Internet. After all, if the lead companies were generating leads as good as they claim, then they would probably be using their own leads to build phenomenal MLM businesses themselves.
The truth is that they make more money selling leads to struggling network marketers than they could using their own generic leads to build an MLM company. That's because most leads are worthless. They're generic, untargeted, and in most cases they became a lead because they were simply trying to claim their free CD player or portable MP3 Player.
How effective are leads like that? The answer is not very effective, and to top it off, most lead companies, and brokers resell their leads many times to many different people. How responsive will a lead be if, 20 other marketers claiming to have the answer to their financial needs have already contacted them?
Spend 8 hours calling leads like that and I'm sure you'll agree that you've just wasted eight hours of your valuable time, not to mention hundreds of dollars to actually purchase those worthless leads.
So, what's the answer? Is there a lead generator that can generate real time target market leads specifically for your business, that are unshared and Exclusive to YOU and your business?
The answer is YES, but you may be surprised at where you might find this lead generator, because the lead generator is YOU.
Learn how to cut the lead generation companies out of the equation forever, and you'll put control of your business back in your hands where it should be. MLM Lead Generation will allow you to generate leads based on your specific criteria. You'll know where they came from, what information they are requesting, and most importantly, how much it costs to generate the exact leads you need.
There are many ways to generate leads, however, we'll focus on three of them in this article.
The first is advertising. You can advertise in PPC ads, Ezines, Newsletters, or literally any other advertising forum you can think of. This may sound obvious, but it does work, and the lead generation companies use this regularly. Don't discount this form of lead generation. Ezines and newsletters are targeted, and often have hundreds, or even thousands of subscribers that will read your ads.
The second method of lead generation is writing articles. Articles are very powerful because you can grab a reader's attention and interest far more effectively than straight ad copy. Articles can present your product or service in an educational manner and present you as an authority figure in that particular industry. Readers will naturally desire to learn more from someone who is an authority on a specific topic.
Finally, you can submit press releases to announce your product, service, or opportunity to the world. The key is that a press release should be news worthy. It's not a sales letter or solo advertisement. It needs to come across as news worthy content.
Keep in mind; MLM Lead Generation will involve a number of advertising and promotional activities. In this article you've been introduced to a few basic techniques, but we've literally just scratched the surface. Do some research on marketing and online advertising? You'll find a number of resources available that will help you begin generating your own exclusive leads. For example, you can get a complete Lead Generation E-Course at www.LeadCaptureSites.com. You'll learn, in more detail, how the lead generation process works, and how YOU can put your own MLM Lead Generation System in place, and literally cut the lead generation companies out of the equation forever.
The truth is that they make more money selling leads to struggling network marketers than they could using their own generic leads to build an MLM company. That's because most leads are worthless. They're generic, untargeted, and in most cases they became a lead because they were simply trying to claim their free CD player or portable MP3 Player.
How effective are leads like that? The answer is not very effective, and to top it off, most lead companies, and brokers resell their leads many times to many different people. How responsive will a lead be if, 20 other marketers claiming to have the answer to their financial needs have already contacted them?
Spend 8 hours calling leads like that and I'm sure you'll agree that you've just wasted eight hours of your valuable time, not to mention hundreds of dollars to actually purchase those worthless leads.
So, what's the answer? Is there a lead generator that can generate real time target market leads specifically for your business, that are unshared and Exclusive to YOU and your business?
The answer is YES, but you may be surprised at where you might find this lead generator, because the lead generator is YOU.
Learn how to cut the lead generation companies out of the equation forever, and you'll put control of your business back in your hands where it should be. MLM Lead Generation will allow you to generate leads based on your specific criteria. You'll know where they came from, what information they are requesting, and most importantly, how much it costs to generate the exact leads you need.
There are many ways to generate leads, however, we'll focus on three of them in this article.
The first is advertising. You can advertise in PPC ads, Ezines, Newsletters, or literally any other advertising forum you can think of. This may sound obvious, but it does work, and the lead generation companies use this regularly. Don't discount this form of lead generation. Ezines and newsletters are targeted, and often have hundreds, or even thousands of subscribers that will read your ads.
The second method of lead generation is writing articles. Articles are very powerful because you can grab a reader's attention and interest far more effectively than straight ad copy. Articles can present your product or service in an educational manner and present you as an authority figure in that particular industry. Readers will naturally desire to learn more from someone who is an authority on a specific topic.
Finally, you can submit press releases to announce your product, service, or opportunity to the world. The key is that a press release should be news worthy. It's not a sales letter or solo advertisement. It needs to come across as news worthy content.
Keep in mind; MLM Lead Generation will involve a number of advertising and promotional activities. In this article you've been introduced to a few basic techniques, but we've literally just scratched the surface. Do some research on marketing and online advertising? You'll find a number of resources available that will help you begin generating your own exclusive leads. For example, you can get a complete Lead Generation E-Course at www.LeadCaptureSites.com. You'll learn, in more detail, how the lead generation process works, and how YOU can put your own MLM Lead Generation System in place, and literally cut the lead generation companies out of the equation forever.
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